Web Design. Copywriting. Development. CMS. SEO
CRAFTY.agency collaborated with Blue Heron Dental Center, a prominent dental practice in London, Ontario, to design an aesthetically pleasing website that complements their professional brand image. This website seamlessly highlights their comprehensive range of dental services, incorporating patient testimonials, top-notch SEO optimization, and accessibility features to guarantee a superb user experience on all platforms.
Typography
For Blue Heron Dental Center, our font choice was thoughtfully curated to enhance the website's visual appeal. We exclusively utilized the Roboto font, maintaining a consistent and cohesive design across all elements.
Roboto Medium was the font of choice for headlines, providing a bold and attention-grabbing presence. On the other hand, we employed Roboto Regular for paragraph content to ensure clean, elegant, and highly readable text throughout the website.
Colors
Choosing a color palette is a pivotal step in crafting a brand identity. Our design team takes great care in selecting palettes that not only possess visual allure but also resonate with meaningful connotations that align seamlessly with the brand's identity. In the case of Blue Heron Dental Center, our chosen color palette centers around a dark violet as its primary foundation, evoking a sense of elegance and professionalism.
This is beautifully complemented by accents of bright blue, which infuse the design with a vibrant and invigorating energy, ensuring a harmonious and visually pleasing experience for visitors.
Content
CRAFTY.agency embarked on a collaborative journey with Blue Heron Dental Center, committed to creating compelling and meaningful content for their newly revamped website.
Our content team dedicated scrupulous attention to crafting individual service pages that are sleek and organized, showcasing striking headlines, concise descriptions, and strategically placed calls to action. This strategy guarantees that visitors can seamlessly navigate and explore the full range of dental services while receiving fast and informative insights into each procedure.
Design
Once Blue Heron Dental Center branding elements had been settled, our team embarked on the website design process with a specific set of goals in mind:
Streamlined Service Showcase
We prioritized designing individual service pages that are clear and concise, featuring prominent headers, brief yet informative descriptions, and strategic calls to action, allowing visitors to easily explore the dental services.Dedicated Team Member Pages
Our team also crafted personal pages for doctors at BlueHeron Dental Center. These pages include professional bios, photos, and areas of expertise, fostering trust and connection between the dental staff and patients.User-Centric Navigation
We implemented a user-friendly navigation structure, making it easy for visitors to find information, schedule appointments, and navigate the website seamlessly on various devices.Responsive Design
Insuring the website is responsive and adapts seamlessly to various screen sizes, including mobile devices and tablets, for an optimal user experience.Contact and Location Information
Making contact details and location information easily accessible, allowing potential patients to get in touch or find the dental center's physical location effortlessly.
Service Page
We also applied best UX practices to Blue Heron Dental Center individual service pages, aiming for a seamless and user-friendly experience. Our approach involved designing clean and uncluttered layouts that prioritize both aesthetics and functionality.
To effectively convey vital information, we used impactful headers that succinctly capture the essence of each dental service. These headers act as visual cues, helping visitors quickly identify the type of treatment they are interested in. This streamlines the decision-making process and ensures that patients can easily find the specific service they require.
Furthermore, our content team crafted concise and informative service descriptions. These descriptions offer a quick overview of each service, including details on the procedure, benefits, and any unique features. This information is essential for patients who want to make informed choices and understand the distinct qualities of each treatment.
Incorporating prominently placed calls to action (CTAs), such as "Contact Us," was a fundamental aspect of our service page design. These CTAs are strategically positioned to encourage patients to take the next step in their dental care journey. Whether on a desktop or a mobile device, the intuitive placement of these buttons ensures a hassle-free and user-friendly experience.
Search Engine Optimization
CMS
The rBrand CMS, thoughtfully designed by our agency to meet the unique needs of businesses, now serves as the digital backbone of Blue Heron Dental Center.
This customized platform simplifies the management of their website's content, enabling the dental center's team to seamlessly introduce new dental services, update information, share valuable oral health tips, and publish insightful blog posts.
The rBrand CMS enhances not only operational efficiency but also empowers Blue Heron Dental Center to showcase their comprehensive range of dental offerings, providing an inviting and informative space for patients to explore their dental care world.
With this intuitive CMS, Blue Heron Dental Center can consistently deliver the latest updates, ensuring that every visitor has access to the most current information on dental services, the dental team members, and engaging blog posts on oral health and wellness.
